Organizing online events is one thing, but knowing what actions to undertake after the event is another. In this article, we will show you 6 things that as an organizer you simply must do after an online or hybrid event.

Answer questions from participants

It's very possible that during your event, there were a lot of questions from participants in the chat that you or your moderators did not mangate to answer. Taking care of those questions is the first thing an organizer should do after an event. Remember that time plays an important role here - the sooner you respond to all chat and private message inquiries, the greater the chance that participants will still be "warmed up" after the event and more willing to continue the conversation with you.

Download event recordings

If you are organizing an online event or a hybrid event and an online broadcast is embedded on the event platform, be sure to turn on the recording. After the event is over, download the recording and place it in the cloud or on your hard drive.

Download event report and check statistics

Remember that online events have one huge advantage over stationary ones - they give you very specific knowledge about the participants who attended your event. After the event is over, be sure to check all available statistics and draw conclusions from them. There were very few messages on the event chat? You might want to think about using surveys and a gamification module or about holding a contest for participants. Did you notice a significant drop in the number of people watching the broadcast as your conference went on? Perhaps coffee breaks and lunch breaks were missing or they were too short between each agenda point. The attendance at your webinar was low? Possiblyyou hadn't sent out email campaigns that would have effectively sustained interest in the webinar.

It would certainly be a good idea to generate the reports you are interested in and download them in .xls or .pdf format. If necessary, you can present the reports to the relevant people and show what a success your event was.

Get feedback from attendees

Your first online event will certainly not be perfect. It's important to get the right lessons from each event. How to get them? Listen to the feedback of your event participants and ask them what they liked and disliked.

To gather feedback from participants, it would be best to send out an email campaign in which you include an evaluation survey. The level of detail in the survey is really up to you. You can use general questions about what participants liked and what could be improved. For this, it's best to use a form with a descriptive field where respondents can write their thoughts. Alternatively, you can prepare a more detailed questionnaire and ask them to rate each aspect of the event on a scale of 1-5 or 1-10. Keep in mind that in such a variant it is also a good idea to leave one or two descriptive fields for the participant's comments and thoughts.

Share recordings

Recordings of online transmissions that you have downloaded should not get dusty in the cloud or on your computer's hard drive. Trim them appropriately and get rid of unnecessary fragments, then post them on the platform where your online or hybrid event was held. This way, event attendees will be able to rewatch the broadcasts or see the ones they missed. You can also sell access to the recording on the platform to people who were unable to attend the event, but who are interested in the content presented at the event.

Recycle your content

Organizers often forget that one of the greatest values of online and hybrid events is the ability to recycle content at will. What kind of recycling are we talking about? About using all or part of the recordings in other events, transcriptions, content articles, newsletters, email campaigns and social media publications

Having downloaded the event footage, analyze it in terms of how you can rework it. Answer a few questions for yourself: Do I have the space to use the entire recording? Or do I need to cut them into smaller pieces first? Is there interesting knowledge presented in the recordings that I can describe in an article? Or would it be better to write a series of shorter articles? Is the recording suitable to be cropped to a vertical version and used on Instagram or Linkedin? Or would it be possible to create a TikTok based on it?

Remember that there is no one golden way to recycle content. Any way is good if you achieve your business goals through it.

Checklist:

1. Answer questions that came up in the chat or in private messages
2. Download recordings of the event and trim them
3. Download a report and check activity statistics
4. Take a survey and collect feedback from participants
5. Share excerpts or the whole recording
6. Recycle the recordings and create articles or social media posts based on them