Codziennie Fit Festival was an online event organized in collaboration with the IKONA studio. It consisted of workouts and educational workshops and lectures.
Codziennie Fit Festival aimed to create an engaging online experience that would attract a large number of attendees, increase ticket sales, and drive additional purchases of VOD access.
The organizers delivered 3 immersive event experiences and managed to sell 1520 individual tickets tickets.
The organizers of Codziennie Fit Festiwal hosted a series of 3 online events for their fitness community in the Gridaly Web app. By catering valuable content (i.e. workout sessions, workshops, discussion panels with experts) to their audience they managed to attract 1520 attendees who bought tickets for their events. A pool of Early Bird tickets was made available for every event at a lower price, which helped the organizers drive ticket sales. For the 2nd and 3rd events of the series, the organizers offered ticket add-ons with VOD access to the content from previous editions. Approximately 15% of attendees (of the 2nd and 3rd events) decided to purchase VOD access and were able to watch transmissions from the previous events anytime they wished to.
Keeping your attendees engaged during an online event is quite a challenge. That is why the organizers focused on two aspects of the event: its content and accompanying attractions. Providing attendees with the right content was essential, which is why Codziennie Fit Festiwal’s organizers made sure that the agenda was filled with interactive workout sessions, interesting workshops, and discussion panels with experts.
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To increase attendee engagement and enhance their overall experience, they also decided to include many attractions throughout the event, such as Speed Friending sessions and gamification.
For the Speed Friending, which was supposed to allow attendees to get to know each other better, they used the Speed Networking feature. Speed Friending connected participants with other attendees at random and initiated 3-minute-long video calls. The organizers also provided a few guiding questions to help the attendees maintain their conversations. In total, 385 Speed Friending sessions were initiated.
For the gamification, a pool of tasks and challenges was made available in the Gridaly Web app. The attendees would receive points and badges for completing them and the ones with the most points would be ranked in a public ranking.
The overall attendee engagement level was high throughout the whole event series. it is also worth noting that approximately half of the attendees were active in the chats and exchanged 7933 messages.
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